Advertising provides a range of options for brand owners and advertisers to promote their brand or service in the market place. Following are some common options of advertising widely used by advertisers.
Television Advertising- Television ads are also known as TV commercials, ad- films, adverts etc. These ads come in between various programs which are broadcast via a particular channel or channels. Television advertising is one of the common mediums used for brand promotion. One advantage of television advertising over other means of advertising is its audio-visual facilities. Most of the TV commercials about brands are interesting and entertaining in nature with all the catchy slogans and musical jingles. This interesting as well as entertaining nature makes television ads one of the most popular means of brand promotion.
Radio Advertising- Radio commercials with its musical jingles provide good brand recall value. Radio advertising is considered one of the most effective tools for brand promotion. This is because; radio ads reach out to a large number of target audiences at an affordable cost. Radio advertising also provides good reach ability since radios offer portable features. If utilized effectively, radio ads have the potential to promote brands/service at every nook and corner of the country.
Print Advertising- Print ads come in the form of newspaper classifieds, magazine ads, fliers, leaflets, pamphlets etc. Print Advertising is one of the oldest modus operandi for brand advertising. The advantage of print advertising over other forms of advertising is that print ads provide more reliability without any condition of time or factor. Customers may not have time to watch a television ad or listen to a radio commercial. However, print ads offer customers a flexible choice to have a look at a particular advertisement as per their time convenience.
Outdoor Advertising- Also known as OOH or out of home advertising, outdoor ads like print ads are one of the oldest means used for brand promotion. Outdoor advertising has stood the test of time thereby cementing its own foot print as an ideal channel for brand advertising. The essence of outdoor advertising is still alive and many brand owners prefer to promote their brand/service via outdoor channels of advertising.
Airport Advertising is one of the latest practices adopted by outdoor advertisers. Airport Advertising has the capability to drive more sales for a product/service. One of the distinguishing points about Airport ads is that these ads are posh in terms of its look and style. It is needless to mention that airport ads are displayed with a touch of technological sophistication. Airport advertising deploys brand promotion campaign through state-of-the-art mediums/ tools in order to create a rich brand experience to the target customers.
Internet Advertising- Commonly known as the modern tool for modern advertising, internet ads are in vogue in advertising world at present. Some marketers even opine that the future of advertising belongs to internet and mobile ads. The best part of internet advertising is that it is the most affordable means to promote a brand or service. Also personalized in nature, internet advertising connects brands with customers in a friendly and interactive manner.