Posters for an information campaign are wildly different from posters for advertising. Not only will you need to choose different options from the poster printer.
You will also probably need to change the way you design and compose your posters to make it good at passing on information. In this tutorial for poster printing and design, I am going to teach you exactly how to make those kinds of posters for an information campaign. Just follow the step-by-step instructions below.
1. Gather and arrange your content – First of course, you will need to gather the information that you want to convey. So compile all your text and image content into one place. It is best of course that all these information is already digital. Therefore, if there are handwritten parts, or actual paper pictures, then you should scan or encode them into the computer. Moreover, make sure that you do all the initial proofreading already so that the content is already perfect (without spelling or grammar errors). This should make your design process a little bit easier.
2. Choose the best size and template – Once all your main content materials are ready, the next step is to choose the best size and template for the job. Depending on the amount of information that you want to display of course, you should choose the one that best fits its length. There are plenty of standard sizes to choose from. Just browse through the different templates of your poster printing company to see which one should be best for you. Once you have chosen what looks like the correct size, download it for your use. Do not worry. Most online printing companies should give these poster templates free.
3. Creating your design – With the template ready as well as the content, you can now start your design process. Using the template as the foundation, fire up your favourite design software and then start your design. Here are a few notes on creating a good design:
a. Keep the layout simple – Do not be too eccentric with your layout. A column layout or portrait layout for an information campaign poster is already best. Complicate it too much might make it look a little bit harder to digest.
b. Divide your content or list them down – Dividing content into chunks help readers remember the information better. So make sure you divide your content into sections, paragraphs and lists when possible.
c. Stick relevant images to the content they are related to – Relevant images should of course be accompanied by the text they are related to. This helps make you communicate information a lot better both visually and textually. So make sure you keep those images near those related text.
d. Minimize font style and type variations – Using many font styles is a big no. This makes it look cluttered and amateurish. So minimize font styles and variations. Use only two or three at the most if necessary.
4. Checking the details – Once your design is done, make sure that you review your draft and check its details. Proofreading is important simply because it minimizes the errors sent for mass production. So check your drafts at least three times, and if possible have other people do it. This should help minimize errors.
5. Printing properly – With everything perfect, you will then of course want to print. To print them properly and quickly, you may want to go to an online printing company to do the job for you. Just go online and look for a good online poster printing company that looks best for you. Make sure that you choose good paper materials and full color inks for your poster prints. With all the proper choices in poster printing, your information posters should look quite well and impressive. Just set your order, send up your designs and your information posters should arrive within a few days.
Great! With all that, you should get your information campaign color posters within just a few days of printing. No real trouble at all after that.