Obeviously the company is targeting the wealthy customers and Rolls-Royce wants to attract them by participating in car shows not by spending much on advertisements.
High end model Phantom costing Rs 4.4 Crore was launched in the international market. The company said that these cars are handcrafted and customized according to buyer choices so it takes near about 5-6 months for manufacturing and delivering of the same.
In India because of recession last year the company has not observed good sales but as the economy is establishing again this year company is hopeful and setting good targets of selling near about 50-60 cars in domestic market. However, the economic downturn eventually caught up with them, with sales dropping by as much as 34 per cent. It was still hopeful for a good launch. ”We first launched at the Frankfurt Motor Show in September this year. We saw the mood of the people was upbeat,” says Kelly.
Brenda Pek, general Manager for South & East Asia Pacific added, “We have seen a healthy level of interest around Ghost in India, which started earlier this year during the 200EX world tour. Ghost has appealed to a broader set of Indian buyers, which has further strengthened the high demand that we are experiencing around the region despite the current economic climate.”
The Ghost was earlier named as RR4, Chief Designer Ian Cameron had remarked, “The RR4 is more informal… with a greater emphasis on driving. In design terms, this is expressed through its slightly smaller dimensions, yet with powerful, purposeful proportions.” The Ghost, subsequently, has a centre opening door configuration, with hand crafted interiors and grill.
“We wanted something less formal and pretentious and more everyday,” says Colin Kelly, Director Rolls-Royce Motor Cars Asia Pacific.
At the preview, Rolls-Royce Motor Cars Asia Pacific Regional Director Colin Kelly said: “Ghost is a more informal design that broadens the appeal of Rolls-Royce Motor Cars, combining refinement, new technology and contemporary style. It bears all the hallmarks of her Rolls-Royce cars, using the finest wood and leather materials and employing manufacturing standards which are no different to Phantom. Ghost will be built-to-order.”