Online Advertising has officially surpassed print. The Wall Street Journal stated that now companies spend more budget online than they do over newspaper or any other form of print media. Last year’s total expenditure on online advertisement was reported to be more than $25 Billion. And this year’s figures are expected to be way higher. If the trend continues, print media is very likely to suffer a fatal blow.
The reason for this change in trend is the exponential increase in the online traffic. Users are now connected to the web virtually all the time. The marketers find it easier to attract the attention of masses on a platform where they spend a greater fraction of their time. The social networking sites that have emerged in the recent past play a major role in generating this online traffic.
Another thing that contributes towards this trend is the advent of smartphones. Recent surveys show that nearly half the people of US own a smartphone. With internet becoming more mobile via this technology, many content based websites are designing their smart-mobile versions. Not just the websites, but several other businesses have flooded the web with applications for these devices.
iPhone happens to have the biggest market share amongst all smartphone brands and the developers are showing keen interest in designing apps for users. Banks are utilizing this opportunity by providing iPhone applications for online banking. Similarly various other businesses are launching iPhone apps in order to increase their smartphone penetration.
Now this makes iPhone a tempting prospect for marketers who wish to attract the rapidly growing online audience. Analyzing the tendency, the creator of <a href="http://mymdapp.com/">mymdapp</a> has also launched an iPhone application, <a href="http://itunes.apple.com/bw/app/million-dollar-app/id437502429?mt=8">Million Dollar App</a>, designed by <a href="http://www.socialjitney.com/">Socialjitney Inc</a>. provides the marketers with an option to place banner Ads on web directly from their iPhones. They can buy pixels and place customized banner Ads on the <a href="http://www.milliondollarhomepage.com/">homepage</a> of the site. The users can also participate in an online contest held by the Million Dollar App, and can potentially win a cash prize of $1000 and Free pixels for Ad placement. It serves as a handy tool for advertisers looking for promotional sites.
Such developments in the field of technology are encouraging marketers to explore newer avenues for engaging customers. Apart from that it has opened doors for a variety of businesses run online, minimizing their operating cost. As a matter of fact, now is the best time to capitalize on these emerging platforms.