Group buying, a relatively new concept has emerged out of the daily deal offered online. Companies, in order to ensure brand building, brand recognition and promotion of certain products have formulated this strategy of offering lucrative deals to people as a treat to lure them into buying. Aside offering huge discounts through deals, the companies have also introduced another type of daily offers that require group buying. The offer shot to fame by the nickname of “we-commerce” that evolved out of “eCommerce.”
The term, group buying was initially popularized by sites like Groupon and likes that only entertain group buying of the codes and coupons. Through these offers, the buyers are welcomed to join in groups and purchase similar items in bulk so that the minimum count of consumers gets to avail the offer. Single shoppers purchasing a singular item in bulk, usually faces difficulty in finding use of so many pieces of one item. These daily offers are generated so that the company can sell products in bulk, even when they are released at a very low price. However, the system is beneficial for both the buyers and sellers.
Some shoppers, however, face the problem of gathering fellow buyers into the team so as to avail the discount. A group buying daily deal work in such a manner that the offer is locked as long as the stipulated number of buyers are not accumulated to purchase. Hence, customers face difficulty in amassing people who are interested to buy similar items. An easy way of forming a group is to ask your friends, relatives and acquaintances to join you in liquidating the daily offers. For this, you need to choose an offer that is given on a product of utility, commonly purchased by everybody.
Usually, such a daily deal is offered on the most utilitarian products like grocery items, stationary products, beauty products, etc. that form a common interest among the people of the society. The reason why group buying is considered beneficial and profitable than the rest of the daily offers is because with them, you can form a shopping community. Thus, you can join the group or ask the mates to join you in the process of e-buying, when required. Besides, the discounts offered are also quite heavy, that is impossible to obtain, even from regular online retailers.
If you are already logged into Spreets, Cudo and similar sites, then the process of group buying will be relatively easier for you. You can also sign up for a few similar sites so that you do not miss a deal that sees the light of the day. It is safe if you subscribe for newsletters so that you are kept posted about the regular additions of the sites.