Shah Rukh Khan has spent a lot of money building up PR for Kolkata Knight Riders. He’s hired the right firms, been out there in the public just about all the time; there’ve been parties, press conferences, cheerleaders, music and almost all the right kind of bytes given by the superstar himself.
The blogs have generated a lot of interest among fans and that was enough for KKR CEO Joy Bhattacharya to come out with a clarification. The most likely fit for the profile of Mr. Anonymous would be a disgruntled outsider (i.e. not a part of the team) with an axe to grind, who has some personal knowledge of some of the colorful characters and a rather colorful imagination himself . Or it could be someone with sources inside the team who is motivated by nothing other than the notoriety and the attention. Neither of these two perp types could possibly be first-hand witnesses,as is being claimed, of all the chaos inside the squad. And as to the speculation of this being a "guerrilla" marketing tactic, considering the immensely negative stuff that is being posted and the PR disasters the said franchise has had this season, I would say Big Ears (and no I am not talking about the Enid Blyton character nudge nudge wink wink) has a bigger chance of being the Player of the Series than the above possibility.
Evidently, he’s doing much more. The day begins with posts on what KKR did at the breakfast table to what Khan had to say to his team, who listened, who smirked, what the coach did the whole day, how’s Ganguly coping with lost captaincy and of course, what the rest of the teams and their players have been up to.
The blogger uses names coined by him to refer to these people. So the pieces are about "our megalomaniac owner", Badshah d****, Coachie, Skipper (Brendon McCullum), Calypso King (Chris Gayle), Lord Almighty or Lordie (a former skipper) and fast bowlers Kaan Moolo and Little John.
Then there are non-KKR personalities like a commentator, Kishen Kanhaiyya, a star batsman, Prince of Patiala and a pacer, Appam Ch*****, among others.
Another thing I would claim is that so far the blogger''s insights and predictions have been "cold" , of the kind anyone with some knowledge of the franchise and the game can make. For instance, everyone and their aunts know that with the drama over the captaincy, the atmosphere inside the camp is likely to be tense. Given that context, what are the chances that even imaginary stories of inter-squad friction are going to sound true or are going to be pretty close to what is actually happening?