Brochure printing is one the most effective tools to have in any business marketing arsenal. And with the profusion of technology and availability of software programs, designing brochures is easy and simple especially for business owners to create their own brochure printing. Programs such as Illustrator, Adobe Photoshop, QuarkXpress, and Microsoft Publisher are a great help indeed. Nevertheless, here are more tips for small and home-based business owners wanting to create their print brochures. For a more proficient and professional look in your marketing tools, you can try these suggestions:
Consider your print size.
One of the most common mistakes made by those who try to create their own layout of brochures is having the wrong setup size when brochure printing. Not only is it very common, but it is also the most challenging to correct for many printers. Often, printers return the print layout because it was not set up right. The print layout is often bigger or even smaller than the expected output size. When printers have to stretch or shrink the layout just so it can fit the paper size, the quality of the final brochure suffers, e.g. the print resolution is compromised.
Consider the bleed.
Always allow for bleed. It is the process of extending your brochure design to the border edges so that when the printers cut the page, you will still have solid ink from edge to edge. As each printing process needs to cut the sheets into pages, the equipment used can somehow fluctuate over the course of the order. In order to avoid having your design cut in the middle or your image missing some part, be sure to allow for bleed when printing brochures.
Look out for your resolution.
One thing that you need to look out for is your resolution of your images. High resolution in your images is necessary for your brochure to look professional when you finally get them from your printer. An improper resolution submitted to your print provider would come out hazy, blurry and even become pixilated. To remedy this problem, be sure to have at least 300 dpi (dots-per-inch) for your images to print clearly. Do not rely on you monitor as it only has 72 dpi. If you are not sure about the images you need, browse the Internet. There are websites that make available high resolution stock images which you can get for a minimal fee and sometimes for free.
Choose the right paper.
The paper can also affect the way your brochure would come out of the press. If you can afford it, it would be more substantial and practical if you use a 100lb stock for your brochure. 100lb stock costs just a little more than the 80lb stock but can last far longer. In addition, your use of a heavier stock can show your target audience that you’re more professional than the other companies out there.
Finally, do not forget to be original and creative. Your cover would be the first thing that your target clients will see when they get their hands on your brochure. So be sure to make it an appealing and interesting read that your target readers would want to stick and learn more of your business.
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