Consumer Marketing Lists - LSM South Africa
The South African consumer marketing calling list industry has always been seen as an attractive market for countries with a stronger currency. However, doing business in South Africa and launching telemarketing, sms and B2B campaigns have sometimes been proven to be an expensive excersize.
Currently on average you can expect to pay well over ZAR 2.00 per lead for consumer lists in South Africa. For and average telemarketing campaign running over two months and with an reach expectancy of 20,000 you can look at a ZAR 40,000 for the contact list alone. Regardsless if the campaign is being run in-house or outsourced, the costs can quickly double.
It is for this reason that we have been providing quality marketing lists for more reasonable pricings. At an entry level (or minimum order quantity) of 2,500 leads at ZAR 1.80 per lead you have a saving of ZAR 4,000. However, purchasing more than 20,000 leads drops the pricing to ZAR 1.70 per lead. More than 30,000 gets you a lead at ZAR 1.50 and more than 50,000 the rediculous pricing of ZAR 1.20! So, to recap, purchasing a (for example) 55,000 list of high quality consumer calling list ar ZAR 1.20 comes to a total of ZAR 66,000. That's a saving of ZAR 44,000. YES, fourty four thousand South African rands. At the exchange rate of today (27 Jan 09) that means that 55,000 records will cost in the region of USD 6,550 or 4,700 British Pounds or 5,000 Euros. [Please note that pricing can change without notice due to the current SA economy being in a state of flux].
Not only does this pricing scheme appeal to both the local (South African) market, but also rises intrest to companies outside of our country. A high quality product at affordable prices. And as an extra bonus we also negotiate a much better pricing for larger quantities.
Another burning question will be: "How can I select or acquire my list? What criteria can I select according to?" That's easy. First, lets take a closer look at our list:
-Total Records available - approx 9,5 million
-LSM Breakdown
---LSM 1 to 3 - 20%
---LSM 4 to 7 - 40%
---LSM 8 to 10 - 40%
-Gender Difference
---Male 47%
---Female 53%
-Contact Number Breakdown
---Cellphone numbers - 100%
---Second contact number - 75%
---Third contact number- 65%
-Postal/Physical Addresses available - 70%
All records contains a South African Identity number, making de-duplication against existing lists a fast and painless process.
Selection can be made according to:
-LSM (Living standard measure)
-Age
-Gender
-Area
-Cellular Provider(MTN, Vodacom, etc.)
IF you are serious about saving funds and getting a top quality marketing contact list, contact me today for a free quotation at +27(0)18 462 3555 or email me at john at lunderstedtconsulting dot co dot za or visit out website at www dot lunderstedtconsulting dot co dot za
If you are VERY serious about acquiring data, ask about our 12,5 million base for ZAR 60K option!!!