People have facility by using their tool to save the complete website URLs that they want to visit at a later time because when they come across really useful website and they generally want to share with others and they e-mail all their friends to tell them about the website. Instead of option for sending an e-mail the entire address book there is a new trend in sharing websites which is known as social bookmarking.
Using a bookmarking service is really helpful for everyone online since bookmarking is sharing information.
Advantages to Social Bookmarking:
Definitely bookmarking from a service is very easy to use and users never have to worry about having to be on their personal computer to access their bookmarks because the services allow then access to bookmarks from any computer hooked up to the internet. There is no doubt that Bookmarking is a great way to share favorite bookmarks with family and friends especially in a work environment because it has the ability to collaborate an important website becomes much easier using a bookmarking service where the website URL is already stored and ready for use.
Generally bookmarking is not necessarily have to be only shared with user circle of acquaintances but with a much broader audience also and not only is user's favorite website URL is stored for everyone they know to see but also to every user online to view as well with user’s comments and votes on their favorite bookmark so now it becomes a great marketing tool too.
Disadvantages to Social Bookmarking:
There are also few drawbacks to social bookmarking and one of the common complaints is that there is no real controlled vocabulary or subject headings because it may happen that sometimes tags are misspelled or tagged inappropriately.
One more disadvantage is that there is no standardized structure like going for singular or plural forms when tagging bookmarks and there are no subject headings kept by users and occasionally some websites are not tagged at all.
Advantages for a Personal Website:
Basically personal websites are created to be viewed by online users but still the conundrum of every owner is how to drive more traffic to their website and social bookmarking really answers this question with their service. Here users are more likely to trust a friend who recommends a website then a search engine also personal websites can gain in popularity if the owner put efforts to connect with other website owners and promotes each other's products and this is also called cross-social bookmarking.