Search engine optimization is a very vast field and comprises many details to be understood. There are three types of search engine optimization namely- Homepage optimization, category page optimization and product or product page optimization. It is not necessary to choose all three types of optimization or limit your website to just one type. However it purely depends on your business requirements and the target audience.
All these types of pages differ from each other and so does their method for optimization. The business goal for home page might be completely different from the product page, thus giving rise to diverse approaches. Your website’s topic, its fellow competitors, etc influences the decision regarding SEO.
Home page is very crucial from optimization point of view, it is the first page which a visitor comes across while landing on your website. It is one of the strongest visual tools for leaving long lasting impression on the site visitor. The keywords/phrases that are selected should be major ones as this page is mainly focused one.
Do extensive keyword research to find out the most popular and apt keywords/phrases for your site content. Keep in mind the competition that would be faced and whether selection of those particular keywords would help overcome the competition. Try to be specific in keyword selection rather than general. So the keywords should be popular also and not general too.
Once the keywords are chosen you can go further in home page optimization. Try to use the proper keyword in the title tag. Keep the keywords delimited in order to avoid any future confusion.
Domain names with a keyword may also prove fruitful, but not necessary if the site name and title tag has it. In on-page optimization keywords usage is done in headers, content and many such places. Every other page on your website should link back to the home page just by a single click.
Category page is like a subsection of a website. Its optimization has more number of specified keywords compared to the home page. If the competition for keywords for home page is fierce than there are chances that for category page it would be lesser aggressive. Number of home page is only one where as category page can be more in numbers.
Content or product pages are the online space that can be used for addition of ample and variety of keywords/phrases. But it should be done by white hat SEO techniques.
The idea is to mix 'n' match the different web pages for search engine optimization with carefully selected range of keywords/phrases. All pages require attention and proper SEO techniques for better online results.
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