Gone are the days when search engine optimization meant nothing except link building and directory submissions. But today, they include a wide gamut of services including social media optimization. Services have not only become complex, they have become expensive as well. For instance, prices for a press release submission campaign can cost you anywhere from $7 to $ 700) .The irony here is that the company charging a higher price doesn’t do anything extra to justify their price. But is affordable SEO a distant dream?
With the employment market not looking promising and job cuts becoming a haunting reality, people are increasingly looking at the internet as a viable source to earn income. It is these business owners who fall prey to SEO marketers who hype up services and charge exorbitantly. Campaigns are designed with little or no thought. And at the end of the campaign, if the business owner does not gain recognition, they absolve themselves of all responsibilities.
But for those among us, who’ve been in the SEO industry since its infancy, know the true worth of a service and can predict the effectiveness of a campaign. When we hear tall and fancy claims by fellow SEO professionals, we are indeed amused. For instance, on-site optimization is a onetime job and should cost under a thousand dollars for a 5 page website. But there are people who charge thousands of dollars.
An affordable SEO marketer would always make an effort to explain the campaign and justify the price. He would also look and inform alternatives to the client. Thus, it’s important to educate the client and explain the basics.
As earlier said, cost does not guarantee results. When keywords are researched well, content is well written and submitted correctly, you should see good results. But just because these service providers come up with cost effective services, quality isn’t compromised. Thus, monthly reports are provided to allow the clients assess the success or failure of a project.
These services are of great help to people to small and midsized businesses that aim to earn revenues through higher search rankings, but don’t have a budget that could support their aspirations.
These high charges have also resulted in inexperienced newcomers joining the SEO bandwagon. While these guys have nothing much to offer in terms of ‘Guruspeak’, the charges are anything but affordable.
Organic SEO services aren’t cheap, but they certainly aren’t as expensive as made out to be.