For any website once it is build and published more than 80% of time is covered into maintenance in that case it is important to perform maintenance carefully and regular or you can give this contract to a website maintenance company.
If you are having habit of checking your website regularly then you will catch link bugs, keyword optimization at many places, and content which is outdated for your audience.
Use intelligently analyzed keywords in product names which can help in getting greater rankings for multiple products. For making keyword titles rich for Google ranking the basic rule is creating short titles with meaningful words.
Do not leave any errors on home page the better idea is test your home by clicking each and every link before making it live. Take full advantage of headline by placing highly analyzed keywords in it the same technique can be used while preparing content for Articles. This can be considered as important technique.
You should place a content which is expected by your audience and should give them chance to comment on your Articles using leave comments box or you can also provide your contact details. You should adopt the current trends while preparing and publishing contents.
Your home page should have everything for your audience so he need not have to click again and again for more products or related information. Create a home page that can help you in driving lots of traffic. Keep eye on the content, titles, and messages and try to regularly optimize them by keep changing them after every few weeks will help you in longer period because whenever changes are made in the website search engines like Google notice them and as a result raise your websites ranking.
You should check stats on unique no of visitors in certain period of time and try to analyze which trajectory your audience is following to browse your website because the general rule says that the longer your audience stays the more sales will increase. You should not much bother about the hits rather you should count the unique no of visitors and try to achieve 100 or more no in a single day.
You should track the areas from where your traffic is growing they are most important for you because it will help you to focus more on the potential market and spending less in not useful areas.