When you check your website every week or bi-weekly at that time you may discover broken links or headlines needing keyword optimization with low competition long tails and sales letters that don't hook and sell your audience.
Test your links: You should try to select proven key words in products name URL that helps to bring our website ranking way up in each product link. Generally for keyword rich titles, the rule of thumb for Google is title should be sort and easily under stable so you should keep title short because the shorter and more precise the better it give results.
Test your website home page: It may possible that you may have made couple of mistakes like you have used phrase that doesn't say anything instead you should make your headline full of benefits and optimized keywords.
Present a content that glued your reader to keep reading on. One very good way is to open with expressing compassion their problems or challenges for that you need to tell them you were there too early in your business. Be sure to follow the new style one page sales letter that simply includes benefits and testimonials. Others who have procured products or services can boast on you much better than yourself.
You should make sure that home page is benefit-driven and limit your bio to a few lines. Your target audience definitely wants to know what you can do for them not just the initials after your name.
Test your site layout: First you should start with testing your monthly stats on unique visitors and understand that from where this targeted audience enters and exits from your website.
If possible users continuously going away from your sales message even before they place an order than you have some copywriting to change because the longer they stay on your website the more likely you'll get a sale with a favorable conversion rate. Hits aren't what count but unique visitors are so you should aim for at least 150 a day for a small business and 1000 a day for a large one. You can track, from where your traffic is coming analyzing it is most important because what isn't working you can put less effort into and do what works. People generally favor writing articles with a resource book that send only your targeted visitors.