Once you select and install WordPress in your PC then you'll have powerful features that make it easy to manage your website and you'll have a system that facilitates you to manage your own content which is including images and videos because it is a User Access system that controls who can access your Admin Center and what level of access they have and a powerful Blogging software and also a central location to manage virtually all aspects of your website.
Now you just need to forget paying thousands of dollars on a customized website design when there are lots of highly professional themes available for very economical price and you need to simply find the theme that projects the right image for your business and install it in WordPress so your new website has a top quality look and feel to it also any aspect of any theme can also be customized to suit your needs.
No need to pay thousands of dollars for customized websites when there are many of Plugins that can easily be configured and used immediately like if you need a Calendar then there's plugins for that also a shopping cart, a contact us form. If it's one of the regular feature there are possibility you can find a plugin to use and most of them are free and if not then you can have custom features developed.
WordPress is like a website builder and for that you can buy it for less than $10/Month but here is where the similarities stop because WordPress is Open Source and is written in an industry standard web programming language so this means that your developer is able to work directly in the code of the software to make any changes to the system and your website.
For example if you may have a theme in your mind but the colors don't gel with your logo then your designer can easily go into the code of the system and change the colors or the layout or the images used or anything also it may possible that you are using Plugins but it lacks an option that you'd really like to have no problem your developer can adapt it for you to any specification so with WordPress anything is possible.
WordPress has the ability of providing a great start in the SEO competition by facilitating the essential features for you to implement your keyword strategy so you can use search engine friendly URL and edit the META tags for each page and also include Header Tags as well as Alt Tags directly in the Content Management System and most theme designers take SEO very seriously and code.