If you are running a shop you will definitely take extra time making sure all your equipment is operating correctly and same in the case of website because operating a website is no different than maintaining a shop or taking care of your home just except for the fact that you're expecting thousands of important visitors every day but what makes for a ship shape website?
The most common hurdles site visitors often faces is old as well as broken links and if you have linked to an outside source you might do well to check from time to time and make certain that link is valid and this is especially true if your link is to a particular page or a blog entry as these are famous for getting switched. The site and the entry might still be there but if something about the link changes your visitors won't be taken where you wanted them to go here some types of web sites are more likely to come and go so you'll have to judge from experience how often to check for broken links because internal links are just as likely to break when you make a change to some element of your web site then think through the links you might have affected.
There is another way which is fixing faults and it's likely that you have certain things you want your site visitors to perform whether it is to visit link of your own product or sign up for a newsletter and the path from a customer's arrival at your site to the action you want them to perform is often called your pipeline so check for leaks in your pipeline since a leaky pipe could provide a place for you to lose potential customers.
Let’s look into places your visitors might leak out from and never return to your site:
Are you going for customized message pages or depending on atomized ones because auto generated thank you pages might not lead back to your site.
You should place your error pages with links which is redirecting to working sections of your site because if a customer finds a missing page and ends up on a default 404 error page then you may never see them again.
You need to identify that does each of your subscription forms lead back to your site?
Do you have clear idea on providing your valuable traffic to web rings and other link exchanges that don't have easy to find links back to your site?